教育背景

2013.9-2018.11诺丁汉大学，市场营销，博士

2011.9-2012.12 斯旺西大学，管理（金融），硕士

2007.09-2011.06陕西师范大学，旅游管理，本科

其中2010.09-2011.06斯旺西大学，传媒，交换生

工作经历

2023.01-至今，海南大学旅游学院， 副教授

2019.03 海南大学旅游学院，讲师

开设课程

研究方法、可持续旅游、旅游目的地管理

科研项目（主持）

1. 海南省哲学社会科学规划课题： 构建海南“海外舆论生态圈”网络意见领袖的识别与应用研究，2021

2. 海南省自然科学基金： 海南红色文化网络营销研究, 2021

3. 海南大学科研启动项目： 探究政府旅游信息网站的建设与完善, 2019

发表论文 (第一/通讯作者)

[1] Han, W., Wang, Y., & Scott, M. (2021). Social media activation of pro-environmental personal norms:

an exploration of informational, normative and emotional linkages to personal norm activation.Journal of

Travel & Tourism Marketing, 38(6), 568-581. (SSCI, IF 8.178)

[2] Han, W., Liu, W., Xie, J., & Zhang, S. (2022). Social support to mitigate perceived risk: moderating

effect of trust.Current Issues in Tourism, 1-16. (SSCI, IF 7.578)

[3] Han, W., Wang, J., Zhang, S., & Zhang, T. (2022). Chinese cultural values influence residents' sense of

empowerment at sustainable tourism destinations.Social Behavior and Personality: an international

journal, 50(2), 1-15. (SSCI, IF1.183)

[4] Wang, Y., & Han, W.* (2022). The influence of destination promotion videos on residents’ sense of

empowerment and support for tourism.SAGE Open, 12(3), 21582440221106730.（SSCI, IF 2.100）

[5] Han, W., Wang, Y., Zhang, S., & Jiang, Y. (2022). Internalizing Social Norms to Promote

Pro-environmental Behavior: Chinese Tourists on Social Media.Journal of China Tourism Research,

1-24.

[6] Han, W., Y, Tang., & J. Wang. (2022) The effect of identity salience on residents’ engagement with

place branding during and post COVID-19 pandemic.Sustainability, 2022.12，published online

(SCI/SSCI, IF 3.889)

[7] Han, W., McCabe, S., Wang, Y., & Chong, A. Y. L. (2018). Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?. Journal of Sustainable Tourism, 26(4), 600-614. （SSCI, IF 9.470）

[8] Han, W (2014). An Exploration of social medias impact on Chinese young behaviour.Global Tourism

& Hospitality Co nference and Aisa Tourism Forum, Hong Kong,2014, 5.15-5.18, 会议论文