教育经历

2013/10-2017.05，新西兰怀卡托大学，旅游管理专业，博士

2012/07-2014.04，新西兰怀卡托大学，旅游与酒店管理专业，硕士

2008/09/-2012/07，东北财经大学，旅游管理专业，学士

工作经历

2020/07-至今，海南大学，旅游学院，教授

2016/09-2020/06，奥克兰理工大学，旅游与酒店学院，助理研究员

开设课程

旅游前沿问题、旅游消费者行为、质的研究方法

科研项目（主持）

1.海南省“南海新星”哲学社科人才项目：“双碳”目标对海南旅游业绿色低碳转型的赋能机制与实现路径研究，2023-08至2026-08，项目主持人之一

2.海南省自然科学基金：数字文旅中社会临场感对文旅消费意愿的影响及作用机理研究—基于具身认知视角（项目编号：623RC444），2023-03至2026-02，项目主持人

3.海南省哲学社会科学规划课题：消费者体验视角下的海南数字文旅高质量发展机制研究（项目编号：HNSK(ZC)22-150），2022-06至2022-12，项目主持人，结题。

4.海南省自然科学基金：国际旅游消费中心建设背景下游客购物决策与行为研究（项目编号：721QN223），2021-09至2024-06，项目主持人

5.海南大学科研启动项目：海南自由贸易港建设背景下游客消费行为研究（项目编号：kyqd(sk)2109），2020-07至2025-07，项目主持人

荣誉与奖项

2019–奥克兰理工大学新兴学者

2018–Tourism Management期刊杰出审稿人

学术论文（第一作者或通讯作者）

1.Li, F., & Ma, J* (学生).(2024). The effect of implied motion in travel photographs on visit intention: The mediating role of mental imagery.Tourism Management, 104, 104919. (SSCI, Q1,AJG4星期刊，FMS:A级期刊)

2.Li, F., & Ma, J* (学生). (2023). The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes.Tourism Management, 98, 104772.(SSCI, Q1,AJG4星期刊，FMS:A级期刊)

3.Su, Q (学生)., &Li, F*. (2024). Influence of time metaphor and destination image proximity on tourist responses.Tourism Management, 105, 104942. (SSCI, Q1,AJG4星期刊，FMS:A级期刊)

4.Su, Q(学生)., &Li, F*. (2023). How cute mascots affect relationships with tourism destinations: A moderated mediation model.Tourism Management, 99, 104782.(SSCI, Q1,AJG4星期刊，FMS:A级期刊)

5.Ma, J (学生)., &Li, F*. (2023). How does self-construal shape tourists' image perceptions of paradox destinations? The mediating roles of cognitive flexibility and destination involvement.Tourism Management, 95, 104664(SSCI, Q1,AJG4星期刊，FMS:A级期刊)

6.Li, F*, & Ryan, C. (2020). Western guest experiences of a Pyongyang international hotel, North Korea: Satisfaction under conditions of constrained choice.Tourism Management, 76, 103947. (SSCI, Q1,AJG4星期刊，FMS:A级期刊)

7.Li, F*. (2019). Imaginative Communities: Admired Cities, Regions and Countries, R. Govers (Ed.), Reputo Press, Antwerp (2018), 158pp., (Pbk), £23.53 ISBN: 9789082826524, (Hbk.), £40.17 ISBN 9789082826500.Tourism Management, 72, 413-414.(SSCI, Q1,AJG4星期刊，FMS:A级期刊)

8.Li, F., & Ryan, C*. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea.Tourism Management, 64, 142-153. (SSCI, Q1,AJG4星期刊，FMS:A级期刊)

9.Li, F., & Su, Q* (学生). (2024). Influence of awe on tourism activity preferences.Annals of Tourism Research, 107, 103793. (SSCI, Q1,AJG4星期刊，FMS:A级期刊)

10.Ma, J (学生)., &Li, F*. (2023). Tourist subsequent responses to promotion framing.Annals of Tourism Research,103, 103658.(SSCI, Q1,AJG4星期刊，FMS:A级期刊)

11.Shang, Y (学生)., &Li, F*(2024). How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia.International Journal of Hospitality Management, 116, 103624. (SSCI, Q1,AJG3星期刊，FMS:B级期刊)

12.Su, Q (学生)., &Li, F*. (2022). Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels.Journal of Sustainable Tourism, 1-24. doi:10.1080/09669582.2022.2159420.(SSCI, Q1,AJG 3星期刊，FMS:B级期刊)

13.Ma, J(学生)., &Li, F*. (2024). Watching performing arts encourages proenvironmental hotel choices: a moderated mediation model.International Journal of Contemporary Hospitality Management, ahead-of-print(ahead-of-print). doi:10.1108/IJCHM-06-2023-0791(SSCI, Q1,AJG 3星期刊，FMS:B级期刊)

14.Guo, Q., Zhu, D., Lin, M.-T.,Li, F*., Kim, P. B., Du, D., & Shu, Y. (2023). Hospitality employees’ technology adoption at the workplace: evidence from a meta-analysis.International Journal of Contemporary Hospitality Management,35(7), 2437-2464 (SSCI, Q1,AJG 3星期刊，FMS:B级期刊)

15.Li, F*., Zhu, D., Lin, M.-T., & Kim, P. B. (2024). The Technology Acceptance Model and Hospitality and Tourism Consumers’ Intention to Use Mobile Technologies: Meta-Analysis and Structural Equation Modeling.Cornell Hospitality Quarterly, 19389655241226558. doi:10.1177/19389655241226558(SSCI,AJG 2星期刊，FMS:B级期刊)

16.Guo, Q., Zhu, D.,Li, F*., Wang, X., & Shu, Y. (2022). Tourists’ Adoption of Extended Reality Technologies: A MetaAnalytical Structural Equation Modeling.Journal of Hospitality & Tourism Research, doi:10.1177/10963480221108906 (SSCI, AJG2星期刊，FMS:B级期刊)

17.Li, F., Zhang, G*., & Liu, Y. The lonely traveller’s mind: exploring the influence of loneliness on revisit intention.Current Issues in Tourism, 1-16. doi:10.1080/13683500.2024.2320855(SSCI, AJG2星期刊，FMS:B级期刊)

18.Wang, L., Guo, Z.,Li, F*., & Xu, X (2024). Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest.Current Issues in Tourism, 1-20. doi:10.1080/13683500.2024.2309165 (SSCI, AJG2星期刊，FMS:B级期刊)

19.Li, F., & Zhou, Z*(学生). (2023). How does travel social media influencer humour influence viewers’ visit intention?Current Issues in Tourism, 1-17. doi:10.1080/13683500.2023.2291114(SSCI, AJG 2星期刊，FMS:B级期刊)

20.Shang, Y (学生).,Li, F*., & Su, Q(学生). (2023). The influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications: a technology threat avoidance perspective.Current Issues in Tourism, 26(19), 3209-3230. (SSCI, AJG 2星期刊，FMS:B级期刊)

21.Xu, X.., Xue, K., &Li, F*. (2022). The effect of price perception on tourists’ relative deprivation and purchase intention.Current Issues in Tourism, 1-17. doi:10.1080/13683500.2022.2150153.(SSCI, AJG2星期刊，FMS:B级期刊)

22.Li, F., & Su*, Q (学生). (2022). The roles of novelty seeking and food authenticity in youth travellers’ decision-making process at night markets: an application of a model of goal-directed behaviour.Current Issues in Tourism,25(14), 2322-2337(SSCI, AJG2星期刊，FMS:B级期刊)

23.Li, F., He, C., & Qiao, G*. (2021). Attributes that form romantic travel experience: a study of Chinese Generation Y tourists.Current Issues in Tourism, 24(15), 2130-2143. (SSCI, AJG2星期刊，FMS:B级期刊)

24.Ma, J (学生)., &Li, F*. (2023). Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection.Journal of Retailing and Consumer Services, 70, 103160. (SSCI, Q1,AJG2星期刊，影响因子:10.972)

25.Li, F., & Zhou, Z*(学生). (2023). The interaction effect of endorser type and destination stereotype on destination evaluation.Journal of Travel & Tourism Marketing, 40(9), 878-893.(SSCI, Q1,AJG2星期刊，影响因子:8.178)

26.Li, F., & He*, X (学生). (2023). The interaction effect of reward type and mindset on online travel community promotion intention: the mediating roles of identification and community commitment.Journal of Travel & Tourism Marketing, 40(4), 294-309.(SSCI, Q1,AJG2星期刊，影响因子:8.178)

27.Ma, J (学生).,&Li, F*. (2022). Effects of psychological distance and social influence on tourists’ hotel booking preferences.Journal of Travel & Tourism Marketing, 39(4), 394-411.(SSCI, Q1, AJG2星期刊，影响因子:8.178)

28.Li, F., Shang, Y*(学生)., & Su, Q (学生). (2023). The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness.Tourism Review, 78(1), 122-141.(SSCI, Q1,影响因子:7.689)

29.Ma, J (学生).,Li, F*., & Shang, Y (学生). (2022). Tourist scams, moral emotions and behaviors: impacts on moral emotions, dissatisfaction, revisit intention and negative word of mouth.Tourism Review, 77(5), 1299-1321.(SSCI, Q1,影响因子:7.689)

30.Li, F, Ma, J (学生)., & Tong*, Y. (2022). Livestreaming in tourism: What drives tourism live streamers to share their travel experiences?Tourism Review, doi.org/10.1108/TR-09-2021-0420(SSCI, Q1,影响因子:7.689)

31.Li, F., Su, Q (学生)., Guan, J., & Zhang, G*. (2023). Communicate like humans? Anthropomorphism and hotel consumers’ willingness to pay a premium price.Journal of Hospitality and Tourism Management, 56, 482-492(SSCI, Q1,影响因子:8.3)

32.Shang, Y (学生).,Li, F*., & Ma, J (学生). (2022). Tourist gaze upon a slum tourism destination: A case study of Dharavi, India.Journal of Hospitality and Tourism Management, 52, 478-486.(SSCI, Q1,影响因子:8.3)

33.Lam, I. K. V., Dioko, L. A. N., &Li, F*. (2022). Evolving self-conceptions of Chinese travellers suggested by their travel photo-sharing behaviours.Journal of Hospitality and Tourism Management, 52, 331-340.(SSCI, Q1,影响因子:8.3)

34.Qi, H., &Li, F*. (2021). Travelers’ emotional experiences during the COVID-19 outbreak: The development of a conceptual model.Journal of Hospitality and Tourism Management, 47, 389-397.(SSCI, Q1,影响因子:8.3)

35.Li, F., & Zhang*, G. (2021). Border resident perceptions of sanctions and tourism: A case study of North Korea.Tourism Management Perspectives, 38, 100821. (SSCI，Q1，AJG2星期刊，影响因子:7.608)

36.Li, F., & Wang, B*. (2020). Social contact theory and attitude change through tourism: Researching Chinese visitors to North Korea.Tourism Management Perspectives, 36, 100743.(SSCI，Q1, AJG2星期刊，影响因子:7.608)

37.Li, F*. (2020). Understanding Chinese tourists’ motivations of sharing travel photos in WeChat.Tourism Management Perspectives., 33, 100584.(SSCI，Q1, AJG2星期刊，影响因子:7.608)

38.Li, F., Wen, J., & Ying*, T. (2018). The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea.Journal of Destination Marketing & Management, 9, 104-111.(SSCI, Q1,影响因子:7.158)

39.Li, F., Su*, Q (学生)., & Ma, J (学生). (2023). How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement.International Journal of Tourism Research,25(1), 109-122.(SSCI, Q2,AJG2星期刊，影响因子:4.737)

40.Qiao, G.,Li, F*., Xiao, X., & Prideaux, B. (2022). What does tourism mean for Chinese rural migrant workers? Perspectives of perceived value.International Journal of Tourism Research, 24(2),227–239.(SSCI, Q2,AJG2星期刊，影响因子:4.737)

41.Li, F*., & Ryan, C. (2015). Chinese Tourists' Motivations and Satisfaction of Visiting North Korea.Asia Pacific Journal of Tourism Research, 20(12), 1313-1331.(SSCI, Q2,影响因子:4.074)

42.Li, F*. (2020). Factors Influencing Chinese Students’ Choice of an International Branch Campus: A Case Study.Journal of Studies in International Education, 24(3), 337-351.(SSCI, Q2,影响因子:2.726)

43.Li, F., Qi, H*., & Guo, Q. (2021). Factors influencing Chinese tourism students’ choice of an overseas PhD program.Journal of Hospitality, Leisure, Sport & Tourism, 29, 100286.(SSCI, Q3,影响因子:2.628)

44.Li, F., & Qi, H*. (2019). An investigation of push and pull motivations of Chinese tourism doctoral students studying overseas.Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 90-99.(SSCI, Q3,影响因子:2.628)

45.Qi, H.,Li, F*., & Ka, X. (2020). Beyond traveling and working: Place attachment of the Chinese local working tourists.Tourist Studies, 20(3), 371-388.(SSCI, Q4,AJG2星期刊，影响因子:2.504)

46.Li, F*. (2020). Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat.Sustainability, 12(3), 887. (SSCI, Q2, 影响因子：3.9)

47.Zhang, G.,Li, F*., & Guan, J. (2023). Crisis Management and the Organisational Learning of Local Travel Agencies: Lessons Learned from the COVID-19 Pandemic.Journal of Quality Assurance in Hospitality & Tourism, 1-22. doi:10.1080/1528008X.2023.2247164 (SSCI)

48.Li, F*., Zhu, D., Lin, M. T., & Kim, P. B. (2024). A meta-analysis of tourists’ destination visits and theory of planned behavior: the moderating roles of destination scale and cultural difference.Tourism Recreation Research, 1–17.https://doi-org.1493.top/10.1080/02508281.2024.2346863(ESCI)

49.Li, F., & Zhang, L*(学生). (2023). The Influence of COVID-19 on Vocational Hospitality and Tourism Students’ Career Choices.Journal of China Tourism Research, 19(1), 74-91. (ESCI)

50.Su, Q (学生)., &Li, F*. (2023). The influence of tourists’ sensory experiences of Street Food on Destination Loyalty: The Mediating Roles of Delight and Place Attachment.Journal of China Tourism Research, 1-25. doi:10.1080/19388160.2023.2245963 (ESCI)

51.Li, F., & Ma. J*. (2023). Anger and contempt toward tourist scams: Relationships with perceived deception and negative word of mouth.Journal of China Tourism Research,1-21. doi:10.1080/19388160.2023.2257870(ESCI)

52.Qi, H., &Li, F*. (2021). Understanding the Study Experience of Chinese Tourism Doctoral Students Studying Overseas.Journal of China Tourism Research, 17(3), 341-359.(ESCI)

53.Li, F*.(2024). The influence of the base option’s price format on tourists’ upgrade intention: the moderating role of tourists’ mindsets.Tourism Critiques: Practice and Theory, ahead-of-print(ahead-of-print). doi:10.1108/TRC-10-2023-0024

54.Li, F*.(2023). Souvenir in tourism research: a literature review and future agenda.Tourism Critiques: Practice and Theory, ahead-of-print(ahead-of-print). doi:10.1108/TRC-09-2022-0022

学术论文（非第一作者或通讯作者）

1.Ying, T., Tang, J., Wen, J., Ye, S., Zhou, Y., &Li, F. (2021). Traveling with pets: Constraints, negotiation, and learned helplessness.Tourism Management, 82, 104183. (SSCI, Q1,AJG4星期刊，FMS:A级期刊)

2.Li, Z.,Li, F., & Ryan, C. (2021). Perceiving North Korea through Chinese tourists’ eyes.Tourism Review, 76(1), 150-163.(SSCI, Q1,影响因子:7.689)

3.Ryan, C., Minghui, S., Xiaoyu, Z.,Li, F., Ping, L., Jun, G., Jin, Y., & Lin, H. (2017). Illustrations of Chinese tourism research.Tourism Management, 58, 229-234. (SSCI, Q1,AJG4星期刊，FMS:A级期刊)

学生指导

我的承诺：只要你真的努力（不是假装努力），愿意为你花时间和投入资源。

我的期待：人品好、踏实、愿意学习、善于沟通的学生。

名额紧缺，欢迎有意向的同学尽早联系。